Get More Opens, More Clicks: 41 Killer Email Headlines
These email headlines will Make Your Emails Stand Out in a Crowded Inbox
Sarah started her business with a beautiful website and a great subscription product on marketing analytics, but she struggled to get people to visit her site and make a purchase.
And that’s perfectly normal for new businesses. Customers need clarification on multiple issues before they sign up. Sarah, like many others, understood the need to educate her potential customers & build trust.
She started email marketing to reach her customers and drive sales. However, despite spending hours crafting the perfect message and selecting the perfect images, Sarah was disappointed to see that only a small percentage of her email recipients had opened her email.
Her email list was a growing one with a small base. Sarah didn’t have the luxury to have a low email open rate.
Email marketing is a powerful tool for reaching out to potential customers, but it’s not always easy to get people to open your emails.
That’s where the headline comes in. A headline is the first thing people see when they receive your email, and it can determine whether they open it or not. As Neil Patel said —
“Headlines are the most important part of any content. Without a headline, you have nothing”
Here are 30 email marketing headlines that will encourage readers to open your email —
Master the Art of Email Headlines: 41 Proven Examples
“Exclusive” & Targeted offers
- You’re invited: Join our exclusive VIP sale for subscribers only!
- Congratulations, You’re a Winner!
- Congratulations! You’ve been selected for a special offer
- You’re on the List: Exclusive Event Invite
- You’re one of a kind: Exclusive offer just for you
- Your Opinion Matters: Take our survey and get a discount
- You’re in for a treat: Exclusive offer inside
- Exclusive deal for [Company] fans
Time-sensitive offer in Email Headlines
9. Last Chance: 50% off Everything!
10. Don’t Miss Out: Limited Time Offer
11. Happy Hour: 50% off select items
12. 24-Hour Flash Sale
13. Limited time offer: [Discount/coupon code]
14. Today Only: Don’t Miss Out on Our Daily Deal
15. Free gift with purchase: [Product/service] for a limited time
16. Urgent: Limited Stock Available
17. Happy [holiday/event]: [Company] celebrates with [discount/offer]
18. Last chance to save big on [product/service]
19. Your Favorite: Back in Stock
20. Your Wish is Our Command: Exclusive offer inside
21. Don’t miss out: [Number] limited spots available
New product & news announcement in Email Headlines
22. New Arrival Alert: Check out the latest and greatest!
23. Introducing: Our Newest Product
24. Breaking news: [Company] launches new [product/service]
25. It’s back! [Product/service] now available
26. It’s Here: Your Monthly Newsletter
27. Upgrade your [product/service]: [Company] introduces new features
28. Introducing the [product/service]: [Company] latest innovation
29. New release alert: [Product/service] now available
30. Sneak Peek: A First Look at Our Upcoming Collection
31. New release alert: [Product/service] now available
32. What’s New: Check out the latest updates
33. You’re going to want to see this: Exclusive content inside
Curiosity-invoking email headlines
34. Breaking News: You Won’t Believe What Just Happened!
35. Special Delivery: Your package is on its way
New & returning customer specific
36. New Customer Exclusive: 20% off your first order
37. We Missed You: Exclusive Offer for Return Customers
Sale & deals
38. Out of Office: but check out our deals
39. Sale Alert: Up to 50% off
40. The Secret’s Out: Exclusive Discount Inside
41. You’re in luck: Big sale happening now
Why These Email Headlines Work
Great headlines work because they evoke powerful emotions in you.
Let’s dive into some examples to see why they work —
You’re invited: Join our exclusive VIP sale for subscribers only!
This headline creates a sense of exclusivity, making the reader feel special for being a subscriber.
They’ll be more likely to open the email to see what the exclusive sale is all about.
Last Chance: 50% off Everything!
Fear of missing out is a powerful force in making sales.
5 Ways Agoda Triggers Your Fear of Missing Out for Increased Sales: Learn from the Pros
This headline works by creating a sense of urgency, making the reader act fast before the deal is gone.
Sneak Peek: A First Look at Our Upcoming Collection
Imagine you’re an Apple iPhone user and you get this mail for iPhone 15 (or 20).
You will feel the excitement and open the mail to see what new things are coming.
Breaking News: You Won’t Believe What Just Happened!
To be honest, this title won’t work if your readers don’t trust you. This seems borderline clickbait-y.
Build enough goodwill with previous content before you deal with relatively vague headlines like this one. This type of headline is great for generating curiosity.
Congratulations! You’ve been selected for a special offer
This headline makes the reader feel special and valued, encouraging them to open the email to see what the special offer is.
It works by combining curiosity, exclusivity, and excitement.
Final Thoughts on Email Headlines
“Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist” — Copyblogger
