No, Email Marketing Isn’t Dead — 5 Eye-Opening Facts to Convince You to Kickstart Email Marketing
Despite being almost 50 years old, Email Marketing has maintained and increased its relevance.
The first marketing email went out in 1978. And that generated $13 million in sales!
Gary Thuerk, from Digital Equipment Corp., sent the mail to 400 recipients to communicate a promotion for his company’s computers. And the rest is history.
In today’s world, is Email still relevant? Your audience is now bombarded with notifications and advertisements through their phone and surroundings.
Do they filter out your emails? Or is email marketing still a potent channel?
Here are five facts that announce that: “Yes, Email Marketing should still be one of your top priorities.”
Email Marketing Fact 01 — Insanely High Return on Investment
The return on ad spend for Google ads is 2:1. For every dollar you spend, you get a $2 return.
For SEO, it’s almost 10 times higher! You get roughly $22 for every dollar you spend!
That’s pretty high, isn’t it?
Email Marketing trumps all of those stats. For each dollar, you get $36 back on average!
The return alone is enough proof for you to start focusing on email marketing.
Fact 02 — The Universe Is Bigger, With No Signs of Slowing Down
4.2 billion monthly active email users, that’s how big the universe is.
To put the number in context, Facebook has 2.9 billion monthly active users. Only YouTube and Whatsapp have more than 2 billion.
Twitter? Less than 500 million.
Yes, not all of them are going to subscribe to you. But you can fairly assume that your target group is already using email and they are a sizable group.
Fact 03 — It’s Not Only The Volume But The Value Too
Email Marketing is projected to generate $9.62 billion in revenue.
And it’s projected to almost double in size by 2027!
Surely, you’d love to have a piece of that giant pie. Another stat suggests that almost half of the people purchase at least once per month through the email campaigns they receive.
It’s a field that’s sizable enough and it continues to grow. You can’t say the same for most social media.
Fact 04 — Brands & Marketers Are Connecting Email Marketing With Increase, You Should Too
77% of Marketers have seen an increase in email engagement. 37% of brands are increasing their email marketing budget.
If most of the experts are doing it, isn’t it better for you to not reinvent the wheel?
Shouldn’t you instead focus on learning what they’re doing right to get that coveted ROI?
Fact 05 — Consumers Love The Channel More Than Other Ones
What do 74% of Baby Boomers, 72% of Gen X, 64% of Millennials, and 60% of Gen Z have in common?
They think email is the most personal channel brands can use to send communication.
Not only that, most email users regularly check their email — some as many times as 20 times in a day!
Final Thoughts
Email Marketing should be one of your top priorities as a marketer.
It’s never too late to start or boost what you’re doing in this space. As the facts indicate, you must take on the opportunity to get to your potential customers.
