How to Write Emails That Actually Get Results — Email Marketing 101
Email Marketing 101: Write emails that get opened, read, and acted upon.
Email is one of the most convenient tools for communication in today’s world.
But let’s be honest, not all emails are created equal.
Some emails are great, while others are just plain bad.
So, what is the reason behind the difference?
Email Marketing 101: A Good Email vs. A Bad Email
A good email is one that is well-written, easy to read and gets the point across quickly. A lousy email is just the opposite.
Another sign of a good email is that it’s personalized and relevant to the recipient. For example, if you’re sending an email to a potential customer, it should include information about your product or service and how it can benefit them.
A good email also includes a clear call-to-action, telling the recipient what you want them to do next.
And when you have an email that doesn’t have these characteristics, you know there’s room to improve.
Email Marketing 101: Let’s take a look at some examples —
Example 1: Good Email Subject: “20% off your first order”
Hi [Name],
We hope you’re doing well! We wanted to let you know that we’re offering a special promotion for new customers. Use the code NEW20 at checkout to get 20% off your first order.
[Book Now]
We’re confident that you’ll love our products, and we want to make it easy for you to try them out.
(Plus, if you’re not completely satisfied, we offer a 100% money-back guarantee.)
Example 2: Bad Email Subject: “New Products”
Hello,
We have new products in stock. They’re really cool, you should check them out.
Thanks,
[Your Name]
The first email has a clear message that’s communicated effectively. That email is personalized based on the recipient’s name and usage behavior and also personalized and relevant to the recipient.
The call to action is clear with a book now button. The recipient knows exactly what to do next.
Why It’s Important to Write Good Emails Consistently
- Good emails are more likely to be read and acted upon.
- They help to build trust and credibility with your recipients.
- These emails help to establish a strong and positive relationship with your recipients.
- Your objectives become easier to achieve. And that’s email marketing 101.
Final Thoughts on Email Marketing 101
The biggest difference between a good and bad email is whether you are making it relevant for the recipient.
You have to think about the person who’s going to read it.
- Are they going to understand what you are communicating?
- Will they find the content relevant to them?
- Do they know what to do next?
Take a little extra time to craft your emails by addressing these questions.
It will pay off in the long run.
